Building a Strong Graphic Design Portfolio

Have you always been interested in creating interesting visuals? Are you a creative and detail-oriented person who wants to create projects that capture people’s interest? Being a graphic designer might be the career for you.

Building your career as a graphic designer can take a lot of work, but if you have a strong graphic design portfolio, you’ll be well on your way to getting satisfying work. In this blog, we’ll go over why building a strong portfolio is a key part of your career.

Choose Your Best Work

This should be obvious. Your portfolio is a showcase of your abilities, so you should absolutely use it to show off your best work. You should also make sure your portfolio is concise and well organized, highlighting your talents without cramming too many images into it.

You should also be customizing it for specific opportunities. Make sure to highlight the images that are most relevant to the position you’re applying for. You should also ensure that your portfolio reflects current design trends. Many clients want to work with designers who can keep up with the newer tools and changing tastes of the industry.

Highlight Your Process

You need more than just a collection of images in your portfolio. Providing context for your style and your creation process is a key part of your portfolio as well. Walking potential clients or employers through the different stages of your creation process can give valuable insight into how you think.

Highlight how you address design challenges and implement creative solutions to help drive success and boost quality.

Create a Portfolio Website

While you should be creating specific portfolios for each specific client, having a more generalized portfolio website is also essential. This makes it much easier for potential clients and employers to find you without you needing to seek them out.

Websites also allow you to maintain an online presence that shows you are active in the field, establishing you as a trustworthy and credible professional graphic designer. There are many different platforms that allow you to easily create your online portfolio and help you rank high in search results.

Make Use of Social Media and Networks

Social media platforms, such as Facebook, TikTok, and Instagram, have billions of active monthly users. That makes them great places to market your portfolio and connect with potential clients.

As a graphic designer, you should at least be on Instagram, a visually focused platform. You can upload things such as logos, illustrations, and even videos to engage with your audience, show behind-the-scenes reels, and connect with many other designers.

Academy Canada Offers Graphic Design Courses in St. John’s

If you’re looking to get your start as a professional graphic designer, taking one of the graphic design courses offered by Academy Canada can give you the tools you need. As a trades school, our courses are comprehensive and prepare you fully for work as a graphic designer.

To learn more and to enrol in our course, please reach out to us today.